Ensurees to contact for this module:
Client key questions
How to improve channel integration?
Ensur helps clients identify and document the added value of each channel; detail the requirements and processes that constitute a truly multichannel venture; describe the customer journey through the different channels; visualize the Target Channel Model; select and implement the technology underpinning this venture.
How to measure channel performance?
Ensur helps clients identify and document indicators which indicate channel performance, based on good market practices; select a limited set of Key Performance Indicators; develop and install reporting and governance around channel performance; roll out communication plans linking strategy to performance to remuneration.